$1M+/mo
Monthly Acquisition Budget
Owned $500K–$1M+ in monthly acquisition spend
User Acquisition & Performance Marketing Lead with 5+ years of experience
User Acquisition & Performance Marketing Lead with 5+ years of experience in user acquisition, media buying, and affiliate marketing. Proven track record scaling $1M+/mo campaigns and leading cross-functional teams.
Core Competencies
Key Metrics
10,000+
Monthly FTDs
Driven across Tier-1, Tier-2 and Tier-3 GEOs
5+ yrs
Years of Experience
User acquisition, media buying, affiliate marketing
Professional Experience
Five years of scaling paid and affiliate acquisition across iGaming and fintech.
- Owned $500K–$1M+ in monthly acquisition spend, driving 10,000+ monthly FTDs across core Tier-2 markets and selected Tier-1/Tier-3 GEOs while building and leading a team of 5 specialists.
- Led cross-channel operations across in-house Meta Ads ($100K–$400K/mo budget) and affiliate partnerships (CPA, RevShare, Hybrid); optimized conversion funnels, landing page flows, and reallocated spend to high-performing ROI channels.
- Worked in tight synergy with Product, Retention, Payment teams to eliminate conversion bottlenecks, and maximize NGR and player LTV.
- Leveraged AI platforms (ChatGPT, Claude, Gemini, Lovable, Nana Banana) to support market research, analyze funnel data, test ad angles, and streamline daily UA workflows.
- Managed a $300K+ monthly traffic budget across in-house Meta Ads and affiliate channels: Meta, Google, SEO, influencers, X, Telegram, streamers, traffic junky, movie sites, propeller ads, media integrations, CPA networks. Scaled high-performing channels prioritized by fastest payback speed, maximizing ROI and delivering steady NGR growth.
- Supervised and onboarded an 8-person team (2 media buyers, 6 affiliate managers), setting up internal workflows and SOPs
- Scaled a new casino brand in Georgia with a local license from 0 to 5,000+ monthly FTDs
- Oversaw partner acquisition strategy that led to onboarding of high-volume affiliates, generating $700k+ monthly GGR on a Curacao brand in Tier-2
- Represented the company at iGB, SBC, Conversion, Kinza, Ggate, conferences, and expanded the affiliate network x2+ by securing high-quality long-term partnerships
- Managed $60K–$100K monthly Meta Ads budget, with consistent 100%+ ROI
- Developed and tested A/B funnels and creatives, scaling top-performing combinations to increase lead volume, improve conversion rates, and reduce CPA.
- Led multi-GEO campaign strategies and collaborated with compliance, analytics, and creatives to ensure stable delivery and strong funnel performance in sensitive verticals
- Conducted daily/weekly/monthly campaign monitoring, tracked key performance metrics (CPL, CPA, L2FTD, PPL, etc.)
Tech Stack & AI Competencies
AI Tools
ChatGPT
Claude
Gemini
Lovable
Nana Banana
AI & Workflow Automation
Media Buying & Analytics
Meta Ads
Google
SEO
Influencers
X
Telegram
Streamers
Traffic Junky
Movie sites
Propeller Ads
Media integrations
CPA networks
Performance Analytics & BI
Funnel & Conversion Optimization
Multi-GEO Expansion
Commercials & Leadership
Affiliate Acquisition & Partnerships
CPA / RevShare / Hybrid deals
CPA, ROI & LTV Optimization
Budget Management
Team Leadership & Development
SOPs & internal workflows
Conferences: iGB, SBC, Conversion, Kinza, Ggate
Recommendations
Hayk Baghdikyan
COO/Head of Operations, QC PO in iGaming | AI, Automation, Agentic AI Integrations Professional
August 5, 2026 · Managed Serhii directly
Serhii was User Acquisition Lead and played a pivotal role in scaling our paid acquisition strategy in the iGaming space. During our time working together, he built and led the acquisition team from 1 to 5 specialists while successfully scaling monthly media spend from zero to over $1M across paid channels and affiliate partnerships.
What impressed me most was Serhii's ability to drive aggressive volume growth while strictly maintaining target ROAS and unit economics. He seamlessly combines high-level strategic thinking with hands-on campaign execution and works closely with product and creative teams to maximize payback speed.
I would confidently recommend Serhii to any company looking for a data-driven, commercially-minded growth leader capable of scaling acquisition efficiently. I would gladly work with him again.
Mykyta Osaulenko
CEO | Red Rocket Software | Helping US & European startups build web & mobile products | 100+ projects delivered | AI Expertise
July 16, 2025 · Worked with Serhii on the same team
I've been working with Serhii for several years as a trusted performance marketing consultant across multiple projects.
He has supported our team in both white hat and gray hat campaigns - helping structure acquisition flows, optimize funnels, and select the right traffic partners and tools. His expertise has played a key role in launching and scaling several projects with clear KPIs and strong results.
Serhii is highly analytical, deeply experienced in performance marketing. He brings real structure, insight, and execution even in challenging environments.
Yuliya Sardina
Senior Talent Acquisition iGaming Global | Gambling & Betting | Hiring: Affiliate Managers / Media Buyers (iGaming)
May 13, 2025 · Worked with Serhii on different teams
I had the pleasure of working with Serhii at Gambling Solutions from November 2023 to April 2025. During this time, I was responsible for HR, while Serhii worked first as a Media Buyer and later as a Senior Traffic Manager.
Serhii is an outstanding professional with deep expertise in digital marketing, traffic sources, and advertising campaigns. He has a strong grasp of industry trends and is always quick to adapt to new developments. His analytical skills and strategic thinking make him a highly effective traffic manager, capable of making data-driven decisions that truly impact results.
Beyond his technical strengths, Serhii is a genuinely kind and supportive colleague. He is always ready to help, especially when it comes to onboarding new team members. He approaches this process with care and attention, creating a welcoming experience for newcomers. His positivity, reliability, and great sense of humor make him a joy to work with.
I'm sincerely glad I had the chance to work with Serhii and would highly recommend him to any company looking for a talented and dedicated marketing professional.
Yannick Edmond
Senior Marketing Manager
March 10, 2023 · Managed Serhii directly
When i first met Serhii, the first impression i had was of an energy bomb. The enthusiasm he showed about his subject along with the knowledge he presented, made me forget any language barrier we had back then do everything i can to make him join our team.
My trust in him came back ten folds! Always pushing to improve, testing the limits and bringing something new to the table while beating his KPIs month after month, made me realize he was our guy! His will to help others on his team or in the company in general as well as working under extra-ordinary conditions will never be forgotten. How can one forget the huge smile he always has when coming to work?!
After almost 2 years of working together, it was time for Serhii to leave the nest and continue his own development. We were all saddened by it, but happy for him as he is an amazing person!
I look forward to us working together once again in the future!
Lyudmila Tkachenko
Senior Facebook Ads manager — Facebook & Instagram ads, internet marketer, targeted advertising teacher
February 8, 2023 · Managed Serhii directly
Responsible and decent employee, always committed to his duties, cooperated remotely, set up targeted advertising on Facebook and Instagram, worked with projects with different countries, skillfully analyzed data and timely optimized campaigns to improve performance.
During his time in the team, Serhii:
- offered to target a new segment of the target audience - this target has become one of the most profitable;
- participated in the development of new creatives, collaborating with designers - the introduction of creatives according to Serhii's ideas allowed us to reduce the cost of a lead by 2 times;
- proposed a new approach to the implementation of a marketing strategy when promoting mobile applications - which increased the percentage of conversion.
Serhii well distributed time for the tasks set, he was always in touch, proactive, able to cope with the tasks set and offer his own methods for solving situations.